The El Cajon Boulevard Business Improvement Association is committed to strengthening the District’s existing economic base; finding ways to expand this base and meeting new opportunities; addressing infrastructure deficiencies and overseeing infill development activity and transit issues.


Grasshopper Development is in talks to purchase the O'Connor's Church Goods store at 3720 El Cajon Boulevard. The plan for the project, named 37ECB, includes workspaces for entrepreneurs and artisans, an event space and restaurants.

O'Connor's Church Goods plans to stay on El Cajon Boulevard to expand on their 50 years in business on The Boulevard.

This project is scheduled to open next summer. Learn more here.


The BLVD at the corner of Florida Street will accommodate 165 units of one- and two-bedroom apartments, including four live-work living spaces, and two anchor ground floor commercial spaces most likely to be food and beverage focused, along with innovative designs for activating public space.

This project is being developed by H.G. Fenton Company and is scheduled to break ground in late 2015.


The Earnest is a new four story mixed-use building is under construction at 30th St and Howard Ave.

There will be 39 units of market-rate rental housing with three affordable units on site and ground floor commercial facing 30th. There will be 48 on-site parking spaces as well as motorcycle parking and lots of bicycle storage. A charging station for electric vehicles and several passive energy saving features is also incorporated into the design. New sidewalks and street landscaping will also be added.

This project is being developed by FoundationForForm Architecture & Development. Construction is expected to take 16-18 months.

REAL, on El Cajon Boulevard, just west of Mississippis, is currently in a pre-development phase.

Talmadge Gateway, on Euclid and El cajon Boulevard- The City Heights Community Development Corporation is in the early stages of a 60 unit afforadble housing development.


Why Open a Business on The Boulevard?

  • Centrally Located
  • Unique Mix of Businesses
  • Vibrant Community
  • Diverse Population
  • Rich History
  • Emerging Arts District
  • City Assistance Available
  • Area on the Upswing
  • Development Opportunities

Dense Population Equates to CUSTOMERS!
20% of San Diego’s population lives within a 5 mile radius of El Cajon Boulevard

Easy Freeway Access
163, 8, 15, 805, & 94 are all within minutes of the Boulevard

Cool Neighboring Communities
El Cajon Boulevard runs through North Park, University Heights, Normal Heights, Kensington, Talmadge, and City Heights

An Active Business Community
The El Cajon Boulevard Business Improvement Association has been working to revitalize, promote and maintain economic growth and cultural diversity on the Boulevard for over 20 years.


Metro Edge Report

LISC MetroEdge is a program of the Local Initiatives Support Corporation (LISC). It works in urban markets nationwide assisting CDC’s, local governments, developers and business associations to define their market potential and develop strategies to achieve that potential.

Goals of the Report

    • Evaluate ways to increase the vitality of El Cajon Blvd in the Colina Park Trade Area by increasing revenues for businesses and to increase service and choice for
    • Further define the potential for ethnic centric shopping on El Cajon Blvd and to suggest implications for the business improvement strategies for El Cajon Blvd BIA, Little Saigon Foundation and Horn of Africa
    • Inform the efforts of the City Heights CDC and others focused on
      commercial and residential improvements in and for Colina Park


    Download the Report