The El Cajon Boulevard Business Improvement Association is committed to strengthening the District’s existing economic base; finding ways to expand this base and meeting new opportunities; addressing infrastructure deficiencies and overseeing infill development activity and transit issues.


Why Open a Business on The Boulevard?

  • Centrally Located
  • Unique Mix of Businesses
  • Vibrant Community
  • Diverse Population
  • Rich History
  • Emerging Arts District
  • City Assistance Available
  • Area on the Upswing
  • Development Opportunities

Dense Population Equates to CUSTOMERS!
20% of San Diego’s population lives within a 5 mile radius of El Cajon Boulevard

Easy Freeway Access
163, 8, 15, 805, & 94 are all within minutes of the Boulevard

Cool Neighboring Communities
El Cajon Boulevard runs through North Park, University Heights, Normal Heights, Kensington, Talmadge, and City Heights

An Active Business Community
The El Cajon Boulevard Business Improvement Association has been working to revitalize, promote and maintain economic growth and cultural diversity on the Boulevard for over 20 years.


Metro Edge Report

LISC MetroEdge is a program of the Local Initiatives Support Corporation (LISC). It works in urban markets nationwide assisting CDC’s, local governments, developers and business associations to define their market potential and develop strategies to achieve that potential.

Goals of the Report

    • Evaluate ways to increase the vitality of El Cajon Blvd in the Colina Park Trade Area by increasing revenues for businesses and to increase service and choice for
    • Further define the potential for ethnic centric shopping on El Cajon Blvd and to suggest implications for the business improvement strategies for El Cajon Blvd BIA, Little Saigon Foundation and Horn of Africa
    • Inform the efforts of the City Heights CDC and others focused on
      commercial and residential improvements in and for Colina Park


    Download the Report

Business Resource Guide

The El Cajon Boulevard Business Improvement Association receives numerous inquiries regarding the availability of assistance for the purchase, development, and/or rehabilitation of property along the Boulevard. In addition, the association is approached about starting, acquiring, or expanding businesses.

There are a host of tools available to meet those goals. Included here are brief summaries of a few of those options. Redevelopment resources are primarily intended to assist in the development or rehabilitation of properties that address
conditions of blight. The Enterprise Zone was established to assist small businesses in maintaining and expanding within limited geographic areas. The small business loan programs provide financial assistance, many times where other options do not exist.

Click Above to Download the Guide (1 MB Adobe Acrobat)