Dec. 2007

Beauty Bar

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Last Call

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Lips Restaurant

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Live Wire

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North Park Vaudeville

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Auditions for short plays. All ages & types. Cold readings & improv. Sun.
& Mon. , Dec. 16 &17 at 7PM at North Park Vaudeville & Candy Shoppe, 2031 El Cajon Bl, San Diego. Stipend. For more info. call Summer 619-220-8663

Zombie Lounge

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Will Gustwiller is the owner of Eclipse Chocolat, a new café on El Cajon Boulevard. Will studied sculpture in the SDSU masters program where his work was a visual art form. Will then transformed this practice to sculpting the art of taste and chocolate became his canvas. A misconception between Will's pursuit in sculpture and chocolate is that he sculpts chocolate. In fact, the process of exploring the material and presenting the experience is what sculpting is all about. In this case, his focus became sculpting flavor. Chocolate grabbed him as complicated yet neutral; infused with exotic concoctions, sculpting new experiences became endless.

Will's chocolate business grew immediately after college. One by one, he established new local accounts and his relationships with the San Diego business community developed into a strong network. Once he landed a couple of large accounts with upscale hotels, he knew he had the ability to take the next step.

Fortunately, Will's next step included a location on El Cajon Boulevard. Not only does it look magnificent, it smells equally magnificent. Fine chocolate creations are exciting and with an open kitchen, the experience becomes more profound knowing that each chocolate delicacy is made on the premises. As a resident of University Heights, working close to home was a must. Although El Cajon Boulevard wasn't his only option, Will jumped on the opportunity take part in this period of revitalization along The Boulevard.

Creative new businesses are exactly what this district needs and Will is certain that he is here to stay! With a menu of espresso drinks and luxurious deserts, Will has sculpted his own niche of excellence.
For a frequent update of chocolate-making as alchemy, visit the Eclipse Chocolat blog at www.eclipsechocolat.com or better yet, indulge. Eclipse Chocolate is located at 2121 El Cajon Boulevard.




Utility Box Art Spotlight:

Artist: Rick Hines

Location: 3299 El Cajon Blvd

Theme: On the corner of 33rd street in front of Wells Fargo, the artist captures that value of a triumphant multicultural environment.

The Boulevard Arts District is now online!


Historic Highway 80 signs are hung along El Cajon Boulevard, signifying an official historic cultural tourism route.

Highway 80 was once referred to as the Broadway of America, a grand transcontinental highway stretching coast to coast, from Tybee Island in Georgia to San Diego, California. No other highway even comes close to being an integral part of so many of the early auto trails. The highway was enjoyed by both travelers and locals a like. Drag races, malt shops, drive-in movie theaters, classic car dealerships, sock hops and other neighborhood amenities shaped the character along El Cajon Boulevard and Highway 80 where car culture was born. However, as the need for ever faster transportation and expansive urban sprawl became apparent, Highway 80 found itself being bypassed as the new interstates took an increasingly larger share of the traffic and business.

The completion of I-8 in 1957 was nearly death of U.S. 80 in California. By 1974, the last official signs were being removed and U.S. 80 technically ceased to exist. Fortunately, in 2006, the State of California designated US 80 a state historic route. With help from County Supervisor Ron Roberts, the El Cajon Boulevard Business Improvement Association has begun to promote cultural tourism along this historic route by installing Historic Highway 80 road signs and banners to encourage drivers to 'Cruise Historic Highway 80.' With 30,000 drivers on the road daily, the Boulevard remains one of the most traveled thoroughfares in San Diego. The El Cajon Boulevard BIA will continue to promote this historic character in our newsletter, utility box murals and through future development of the Boulevard Arts District.